Effective advertising design encompasses everything from the company logo design, branded collateral, and identity. Choosing the right company (Ganda Media!) to handle your advertisement design can make all the difference. If your customers do not know who your company is, what services you provide or products you offer, your business has already fallen behind. No matter how great your company is, how great your products or services are, without proper advertising design, consumers cannot, nor will they, seek you out. Effective promotional design from a professional graphic design company is essential in ensuring that your customers not only know who your business is, as well as the services and products you offer but also remember you.
There are three responses to a piece of design – yes, no and WOW! Wow is the one to aim for.
Milton Glaser – Graphic Designer
The promotional design is what defines your company’s identity or “image.” It is through proper implementation of this design that your company’s logo and brand are combined visually through various mediums to create coherency of the brand and ensure instant recognition by consumers. It is through the design that everything is ‘tied together’. In this process, brand consistency is crucial. This prerequisite uniformity includes not only what fonts and typefaces as well as what base colours should be used in your promotions, but also such seemingly trivial matters as the proper placement of your company’s logo. It is with the design that most companies “drop the ball” and alienate the consumer. This is why having an intelligent and experienced Graphic Design company can mean the difference between success and failure.
Give Ganda Media a shout and we can chat about how we can make next project great!