In the UK, VAT on printed items depends on what the product is and how it is meant to be used.
Generally, items such as booklets, brochures, newspapers, and magazines are zero-rated for VAT, which means no VAT is added. That usually applies only where the item is intended for general reading and is not mainly promotional or advertising-led.
Flyers are often zero-rated too, but they need to meet specific criteria. For example, a flyer is usually not zero-rated if it is laminated, designed to be completed or written on, or intended to be used as a ticket, voucher, or calendar.
Posters, banners, wristbands, business cards, and many other printed items are normally standard-rated unless they fall under a specific exception.
VAT is not optional, and it is not avoided by paying in cash. If you are unsure whether a job is VATable, get in touch before ordering and we can advise.
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