Borders are not necessarily bad, but they can cause issues in print, especially digital print. One of the main problems is print shift during production. Digital and litho presses are very precise, but minor variations can still happen as sheets feed through the machine.
If your design includes a thin border around the edge of a flyer, even a tiny shift can make that border look inconsistent. On some prints it may appear thicker on one side, while on others it may look narrower or slightly misaligned.
To reduce this problem, we usually recommend one of these approaches:
Allowing the artwork to bleed all the way to the edge usually helps the final cut remove many of the visible alignment issues and gives a cleaner result across the run.
If borders are essential to your design, keep in mind that print shift may still affect the final look.
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