WTF is GSM anyway?
Paper weight is the main way in which the stock used for printing is graded. The unit used for measuring this paper and card, is grams per square metre. (If you’re a bit old school and like throwing a bit of imperial into the mix, please don’t, it ruins it for everyone else. We only need one standard, thank you!) This is abbreviated to GSM.
Although most people seem think about paper weight in terms of thickness, this can easily be confused with density which is something completely different, normally used for grading the quality and permanence (durability) of the pulp itself. It’s true that most premium prints are on thicker paper, but don’t think about it too hard, GSM is by far the easiest way for customers to get the desired grade of paper, consistently. Continue reading